Market Segmentation Research - BDRC Jones Donald

Market Segmentation

Market segmentation research enables our clients, through better understanding of patterns in attitudes, needs and behaviour, to more effectively communicate, design and distribute their products and services.

Our approach

Be (pleasantly) surprised because at BDRC Jones Donald you’ll find a fresh approach to segmentation that combines logic and creativity with harsh realism in the ways we think about segmentation options. Of course we use classic quantitative analysis techniques (such as k-means segmentation, hierarchical segmentation, CHAID and integrated ensemble tools), but it’s the imaginative and practical ways we think about markets that leads to commercially rewarding solutions.

Gone are the days of inventing segmentations that look fine in a black box but are impossible to execute. Our approaches are bespoke but there is a common theme of driving practicality and competitive advantage.

We only supply market segmentation that your internal stakeholders will understand, and importantly easily use.

What we do

Contact Us

Direct all inquiries to:
P: 61 2 9267 6444
E: strategy@bdrc-jonesdonald.com.au