Mortgage and Transaction Account Banking Research - BDRC Jones Donald

Achilles - a remedy for chronic churn, a boost for acquisition

Achilles is based on BDRC Continental’s annual study of ‘The mind of the mortgage market’, which has provided a knowledge base for retention and acquisition marketing in the UK since 1996.

BDRC Jones Donald has adopted this successful model to diagnose market dynamics and track the vulnerability and attractiveness of Australian mortgage provider brands.

What it will provide

Achilles provides a holistic overview of the market by integrating studies of mortgage holders, potential first time and repeat buyers into a compelling examination of the comparative strength and weakness of all major players in this highly competitive market:

Who is at risk in the market and why?
Who is best positioned for growth, amongst whom, and why?
Which channels will be used most heavily, why, by whom and what is expected of each challenge?
What is the likely net gain/loss for the market and for individual brands?
Benchmarking of brand performance against long term trends and market and brand norms.

Additionally, a separate Achilles banking study will examine the pivotal transaction account market. Transaction Account Achilles will have a similar approach by tracking the vulnerability and attractiveness of transaction account providers.

Achilles - a brutal examination of your competitive strengths and weaknesses in the mortgage market that guides defence strategies and highlights opportunities for growth.

Specialisms

Contact Us

Direct all inquiries to:
P: 61 2 9267 6444
E: strategy@bdrc-jonesdonald.com.au